Discursive Strategies Shaping Media Texts in the Digital Age
Keywords:
Discursive Analysis, Media Discourse, Journalistic Style, Medialinguistics, CommunicationAbstract
Background: Media discourse reflects and shapes social, cultural, and cognitive contexts, yet comprehensive methodologies for analyzing its dynamic structure and purpose remain underexplored. Gap: Limited focus on the interplay of stylistic and discursive elements in media texts hinders understanding of their ideological and communicative functions. Aim: This study employs discursive analysis to examine the content, structure, and socio-cultural roles of media texts. Results: Media discourse integrates linguistic, stylistic, and cultural strategies to influence audiences, with technological advancements reshaping journalistic styles. Novelty: The research presents a refined approach combining functional stylistics and cognitive linguistics, highlighting media discourse’s evolving role in communication. Implications: The findings provide a critical framework for analyzing and enhancing media content in the digital era.
Highlights:
- Discursive analysis bridges linguistics, stylistics, and cultural studies to explore media texts' socio-cultural impact.
- Media discourse evolves with technological advancements, reshaping journalistic styles and communicative strategies.
- This study offers a methodological framework integrating functional stylistics and cognitive linguistics for media analysis.
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